Telephone & Cell Phone Statistics

Scarborough’s comprehensive measurements into telephone statistics, including measurements for cell phone use, payment plans and carrier information provide insights to help planning and marketing efforts. Below is a complete list of Scarborough’s cell phone and Smartphone statistics and market research measurements.

Wireless/Cell Phone Service Subscriber
WIRELESS/CELL PHONE

• Amount of Monthly Bill
• Brand of Wireless/Cell Carrier
• Payment Plan
• Prepaid Usage
• Receive Bill Each Month
• Plan to Purchase*
• Plan to Switch Carrier
• Ways Use Wireless/Cell Phone
• Access Internet
• Banking
• Download Apps
• Email
• Games (Play or Download)
• Maps/GPS Navigation
• Music (Listen or Download)
• News/Weather/Traffic
• Other Internet Feature
• Search (Google, Yahoo!, etc.)
• Shopping
• Social Networking (Facebook, Twitter, etc.)
• Sports Scores/Updates
• Subscribe to TV Service for a Fee
• Text Messaging
• Watch Free TV Programs
• Watch Video Clips

TELEPHONE*

• International Areas Called for Personal Reasons Past 30 Days
• Long Distance Carrier
• Phone Bill Amount Last Month
• Prepaid Phone Card Use Past 12 Months

*Household Measurements

‡Working moms are defined as women who work 35+ hours per week and have at least one child in their household.

See Also: Digital & Internet