An environmentally-friendly mentality has become a trendy and important trait. According to Scarborough, five percent of the adult population engaged in 10 or more green activities, such as recycling, using rechargeable batteries or re-using grocery store bags. And, these “Super Greenies” are the same people who drive foreign luxury vehicles, spent more than $3,000 in furniture purchases during the past year, and spend more than $2,500 online.

These Super Greenies have high incomes, college degrees and tend to be married. They are active, and true to their “green nature” enjoy the outdoors, engaging in personal activities such as biking and hiking. Health-conscious, they are more likely than the average adult to belong to a fitness club.