Gain consumer insights with a comprehensive view of consumer lifestyles and local market behaviors
Uncover what drives your customer’s purchasing decisions and tailor messages and products that resonate with them, when you combine Scarborough’s unique local market behavior research and Nielsen’s industry leading market lifestyle segmentation systems, such as Nielsen PRIZM, Nielsen P$YCLE and Nielsen ConneXions.
Using a PRIZM® Segmentation Analysis that integrates Nielsen demographics and consumer lifestyles with Scarborough local market behavior data, you can discern consumers’ likes and dislikes to more efficiently locate and reach today’s acute consumer with the right
message, in the right media, at the right time and place.
Actionable Strategies from Consumer Insights
A PRIZM Segmentation Analysis with Scarborough local consumer insights links your customer market data to neighborhood demographics, as well as local market research, to:
- Reveal which consumer segments are most
likely to use your product or service and find
more like them
- Increase marketing efficiency and reach
- Create messages that resonate with your
best customers
- Understand the local market and how to best
meet their product and service needs
- Explore the local media landscape to best reach your consumer
- Build effective partnerships to provide your business with more exposure
Any customer file, list or survey can be coded with any Nielsen segmentation system. And, if you don’t have a customer file, we can create a consumer profile using Scarborough data that represents your most profitable
and sustainable opportunities.
Because Nielsen segmentation and Scarborough local market insights provide flexible framework—from a local
to national geographic area—it can be used to evaluate markets, territories, services areas and other geographic areas for market planning, media strategy, and customer acquisition, cross-selling and retention. Discover what your consumers watch across a wide variety of media to help you develop a media strategy. Define list selection criteria using your best segments for more precise direct mail campaigns, and much more.
Use Consumer Insights for Better Location Strategies
Once you have a PRIZM Segmentation Analysis, you can maximize the wealth of consumer insights from the analysis to optimize your market and location decisions and put you where your customers are now and
in the future.
With an additional purchase of an affordable, easy-to-use market and location analysis software package, you can upload your consumer profile from your PRIZM Segmen-tation Analysis and quickly create customizable reports and maps to evaluate and uncover opportunities in your local market.
Request more info about PRIZM® Segmentation or call 800.234.5973!
PRIZM, P$YCLE and ConneXions are registered trademarks of
The Nielsen Company (US), LLC. Nielsen is a registered trademarks of CZT/ACN Trademarks, L.L.C. |
