Discover Actionable Data Insights
Unlock Scarborough insights on your target audiences, markets and categories with our user-friendly, web-based platform, PRIME Lingo software.
PRIME Lingo Software Overview:
Shine a light on your audience or consumer segment by using Scarborough’s PRIME Lingo software to increase your efficiency and ability to leverage Scarborough insights with a simplified interface and features without sacrificing the ability to perform in-depth analytics. PRIME Lingo’s software offers features for beginner, intermediate, and advanced users, so your entire team will be able to benefit from Scarborough insights on local and national levels.
- A Web-Based Interface accessed via a unique login at www.myprimelingo.com.
- A GO! Guide helps first-time or novice users access the insights they need by selecting from a library of pre-created reports.
- Quick View Reports generate an instant profile of your target against a selected category. The profile is displayed in a presentation-ready graphic that clearly tells your target’s story against your selected category.
- Profiler allows you to examine key demographic groups, a particular media or specific products or services by any of the 2,000 categories available.
- Trender provides a quick and easy way to track demographic, media or consumer behaviors over time.
- Mean, Median and Totals offer quick access to pre-created calculations for 100+ categories including demographics, shopping and media usage to easily understand the power of your target consumer.
- Media Rankers allow you to sort any media by average or cume audiences against a specific target.
- Reach & Frequency offers the opportunity to create multi-media schedules against specific targets and evaluate performance by reach, frequency, impressions, GRP’s and CPM.
- Trade Area Builder allows you to geo-target with the creation of a zip code defined area.
- Mapping Capabilities provides an interface with various mapping software systems to better view and analyze qualitative characteristics by geographic areas.
- Graphing Functions help quickly output data insights into a variety of charting options.
- Cloud promotes information sharing among multiple users inside and outside your organization.
- 24/7 Customer Support & Training by calling 1-800-756-PRIME.