33 Percent of Ohio Early/Absentee Voters Self-Identify as Democrats
A new infographic from consumer research firm Scarborough reveals insights into the Ohio Early/Absentee Voters, defined by Scarborough as registered voters who are early voters, absentee voters or permanent absentee voters. These insights are from the Scarborough/TargetSmart Joint Political Data Offering and highlight the constituents potentially impacted by the Obama campaign lawsuit.
- New York, July 19, 2012 View full details Download PDF version
Denver, Portland and Seattle Adults Nearly Three Times More Likely than All Adults 21+ to Reach for the Local Brew
A new study from local market consumer research firm Scarborough reveals that 42 percent of the age 21+ American adult population have enjoyed a beer in the past 30 days. More specifically, five percent of all adults 21+ have had a microbrew in the same time frame.
- New York, June 14, 2012 View full details Download PDF version
Scarborough and TargetSmart Communications Announce
Joint Political Data Offering
Resulting Data Provide Robust Local and National Insights on Voters and Voter Behavior
by Political Party Affiliation
- New York, NY, June 11, 2012 View full details Download PDF version
12 Million U.S. Households are Either Superbanked or Unbanked
New Report from Scarborough Reveals Insights into American Atypical Banking
- New York, May 17, 2012 View full details Download PDF version
Nearly Half of All American Homeowners Give a Green Thumbs-Up to Home Improvements
As spring continues to blossom, a new study from local market consumer research firm Scarborough reveals that of the nearly 164 million homeowners in the United States, nearly half (49 percent) gardened in the past 12 months.
- New York, May 7, 2012 View full details Download PDF version
Gym-Goers and Organic Shoppers Give in to Fast Food Temptations
Scarborough Study Analyzes the Quick Service Restaurant Habits of Health-Conscious Americans
- New York, April 17, 2012 View full details Download PDF version