April 2010 - VERSION 3.8

PRIME NExT version 3.8 is now available and is a required software update in order to process the R1 2010 data. Please update your PRIME NExT software as soon as possible.

PRIME NExT version 3.8 has been updated in order to handle the following Scarborough data changes:

• The way in which multi-issue cume audiences are calculated for weekly publications and for “daily” newspapers published  two, three or four days a week (Mon-Fri).
  
  

  These changes do not affect average issue audience or mulit-issue GRPs or impressions in Reach/Frequency schedule.

• Quick View categories for:
  • Beverage
  • Travel

Please note that you must update your software to version 3.8 in order to process the Scarborough R1 2010 data.

If you have any questions or difficulties with installing this new version, please call the PRIME Helpline at 1-800-756-PRIME (7746).