Profiler Report -
The Profiler is a report used to compare one target variable (“Who do you want to look at?”) with multiple variables (“What do you want to know?”). Click to view a sample Profiler Report.
Cross-Tab Report -
A cross-tab is the cross referencing or comparison of two variables (such as product usage and demographics) to determine how they are interrelated. A cross-tab gets its name from the layout of variable definitions into rows and columns. Click to view a sample Cross-Tab Report.
Media Ranker -
The Media Ranker is a report used to compare one target variable (“Who do you want to look at?”) with multiple media variables.
Click to view a sample Media Ranker Report.
Reach Analysis -
The Reach Analysis function provides reach and frequency analyses for media schedules based on insertions and/or spots. Click to view a sample Reach Analysis Report.