MID-TIER LOCAL MARKET STUDIES

Scarborough's Mid-Tier Local Market Studies provide critical information on the shopping habits, media patterns, lifestyles and demographics of consumers in small to mid-sized markets. This customer market research is a vital component of any local business strategy. Mid-Tier Local Market Studies are available in:

Baton Rouge, LA
Beaumont-Port Arthur, TX
Bluefield-Beckley-Oak Hill, WV
Burlington, VT- Plattsburgh, NY
Charleston, SC
Charleston, WV*
Charlottesville, VA
Chico-Redding, CA
Columbia, SC
Columbus-Tupelo, MS
Corpus Christi, TX
Dayton, OH*
Duluth, MN-Superior, WI
Ft. Wayne, IN
Grand Junction-Montrose, CO
Greenville-New Bern, NC
Harrisonburg, VA
Huntsville-Decatur, AL
Jackson, MS
Johnstown-Altoona, PA
Lafayette, IN
Lafayette, LA
Lansing, MI
Medford-Klamath Falls, OR

Monterey-Salinas, CA
Montgomery-Selma, AL
Myrtle Beach-Florence, SC
Omaha, NE*
Paducah, KY-Cape Girardeau, MO
Palm Springs, CA*
Parkersburg, WV
Peoria, IL
Reno, NV
Santa Barbara-Santa Maria-
San Luis Obispo, CA
South Bend-Elkhart, IN
Springfield-Holyoke, MA
Tri-Cities, TN-VA
Waco, TX
Wausau-Stevens Point, WI
Wheeling, WV-Steubenville, OH
Wichita, KS*
Wilkes-Barre, PA*
Wilmington, NC
Yakima-Pasco-Richland-
Kennewick, WA
Youngstown, OH
Yuma, AZ- El Centro, CA

Data collection methodology for the Mid-Tier Local Market Studies consists of a mailed questionnaire to consumer 18+. The measurements or categories may vary by market.

Mid-tier local market studies utilize Scarborough's PRIME Lingo® web-based data analysis software. It is easy to use and enables customized report outputs.

* Markets include telephone interview and television diary in addition to mailed questionnaire as part of data collection, and may also contain some different categories and measurements.

Enhance your local consumer intelligence with Mid-Tier Local Market Studies.

MID-TIER LOCAL MARKET STUDIES

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