Categories Measured Header
Categories Measured  
Banking & Financial
Beverage
Demographics
Computer & Internet
Drugs & Grocery
Healthcare & Pharma
Home Improvement
Household Shopping
Lifestyle
Media
Restaurant
Retail Shopping
Sports
Telecom
Transportation
Travel
Voting

  • types of television programs typically watched
  • Comedies
  • Court Shows
  • Daytime Soap Operas
  • Daytime Talk Shows
  • Documentaries
  • Dramas
  • Game Shows
  • Kids Shows
  • Late Night Talk
  • Local News
  • – Morning
  • – Evening
  • – Late
  • Movies
  • Music Videos
  • Mystery/Suspense/Crime
  • National/Network News
  • Novelas
  • Reality
  • – Adventure
  • – Dating
  • – Talent
  • Religious
  • Science Fiction
  • Sports
  • broadcast tv
  • Viewing
  • – Weekly
  • – Average Half-Hour
  • – Cumulative Audience
  • Broadcast Network/Station Viewed
  • – Past 7 Days
  • Amount Contributed to Public TV*
  • TV Websites Visited
  • – Yesterday
  • – Past 7 Days
  • – Past 30 Days
  • sports programming watched on broadcast tv or cable or listened to on the radio
  • tv enhancements own/plan to buy*
  • DVD Player
  • DVR
  • HDTV
  • Video Game System
  • cable tv
  • Cable Network Viewed
  • – Past 7 Days
  • Digital Cable Connection*
  • Fee-Based Video-On-Demand Usage
  • Number of Pay-Per-View Programs/Movies Watched Past 12 Months*
  • Receive Any Premium Channels
  • Satellite Dish
  • – Subscription
  • – Provider
  • Subscribe to HDTV from Cable Co.
  • Type of Cable Service
  • Video-On-Demand Usage (extra fee)*
  • – Past 30 days
  • Ways Internet Used Past 30 Days
  • – Cable TV Network Website
  • radio
  • Listening
  • – CUME by Daypart, M -F
  • – CUME: M-Su, 6AM-12M
  • – CUME: M-F, 6AM-12M
  • Amount Contributed to Public Radio*
  • Radio Websites Visited
  • – Past 30 Days
  • – Most Often
  • Satellite Radio
  • Own/Plan to Buy HD Radio*
  • yellow pages (home, work, elsewhere)
  • Frequency of Use
  • magazines & non-daily newspapers
  • Read Past 6 Months
  • Number of Issues Usually Read
  • out-of-home media
  • Roads Traveled Past 7 Days
  • Pedestrian Traffic
  • Total Miles Traveled Past 7 Days/Past Month
  • Types of Transportation Used Past 7 Days
  • – Bicycle
  • – Bus
  • – Carpool
  • – Drive
  • – Taxi
  • – Other (Subway, Train, etc.)
  • Time Spent Commuting to Work One-Way
  • newspapers
  • Readership (Avg. Issue Audience/Cumulative Audience)
  • Daily
  • Sunday
  • Newspaper Websites Visited
  • – Yesterday
  • – Past 7 Days
  • – Past 30 Days
  • Section Readership (Daily)
  • – Advertising Circulars/Inserts/Flyers
  • – Business/Finance News
  • – Classified Advertising
  • – Comics
  • – Editorial/Opinion
  • – Entertainment/Lifestyle
  • – Fashion
  • – Food/Cooking
  • – Home and Garden
  • – International/National News
  • – Local News
  • – Main News/Front Page
  • – Movie Listings and Reviews
  • – Science and Technology
  • – Sports
  • – TV or Radio Listings
* Household Measurements
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