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- types of television programs typically watched
- Comedies
- Court Shows
- Daytime Soap Operas
- Daytime Talk Shows
- Documentaries
- Dramas
- Game Shows
- Kids Shows
- Late Night Talk
- Local News
- – Morning
- – Evening
- – Late
- Movies
- Music Videos
- Mystery/Suspense/Crime
- National/Network News
- Novelas
- Reality
- – Adventure
- – Dating
- – Talent
- Religious
- Science Fiction
- Sports
- broadcast tv
- Viewing
- – Weekly
- – Average Half-Hour
- – Cumulative Audience
- Broadcast Network/Station Viewed
- – Past 7 Days
- Amount Contributed to Public TV*
- TV Websites Visited
- – Yesterday
- – Past 7 Days
- – Past 30 Days
- sports programming watched on broadcast tv or cable or listened to on the radio
- tv enhancements own/plan to buy*
- DVD Player
- DVR
- HDTV
- Video Game System
- cable tv
- Cable Network Viewed
- – Past 7 Days
- Digital Cable Connection*
- Fee-Based Video-On-Demand Usage
- Number of Pay-Per-View Programs/Movies Watched Past 12 Months*
- Receive Any Premium Channels
- Satellite Dish
- – Subscription
- – Provider
- Subscribe to HDTV from Cable Co.
- Type of Cable Service
- Video-On-Demand Usage (extra fee)*
- – Past 30 days
- Ways Internet Used Past 30 Days
- – Cable TV Network Website
- radio
- Listening
- – CUME by Daypart, M -F
- – CUME: M-Su, 6AM-12M
- – CUME: M-F, 6AM-12M
- Amount Contributed to Public Radio*
- Radio Websites Visited
- – Past 30 Days
- – Most Often
- Satellite Radio
- Own/Plan to Buy HD Radio*
- yellow pages (home, work, elsewhere)
- Frequency of Use
- magazines & non-daily newspapers
- Read Past 6 Months
- Number of Issues Usually Read
- out-of-home media
- Roads Traveled Past 7 Days
- Pedestrian Traffic
- Total Miles Traveled Past 7 Days/Past Month
- Types of Transportation Used Past 7 Days
- – Bicycle
- – Bus
- – Carpool
- – Drive
- – Taxi
- – Other (Subway, Train, etc.)
- Time Spent Commuting to Work One-Way
- newspapers
- Readership (Avg. Issue Audience/Cumulative Audience)
- Daily
- Sunday
- Newspaper Websites Visited
- – Yesterday
- – Past 7 Days
- – Past 30 Days
- Section Readership (Daily)
- – Advertising Circulars/Inserts/Flyers
- – Business/Finance News
- – Classified Advertising
- – Comics
- – Editorial/Opinion
- – Entertainment/Lifestyle
- – Fashion
- – Food/Cooking
- – Home and Garden
- – International/National News
- – Local News
- – Main News/Front Page
- – Movie Listings and Reviews
- – Science and Technology
- – Sports
- – TV or Radio Listings
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