Household Shopping

Scarborough’s comprehensive shopping research and statistics provide insights into the items purchased and owned, where people shop, services to be used and more. Below is a complete list of Scarborough’s home shopping statistics and measurements.

ITEMS PURCHASED AND AMOUNT SPENT PAST 12 MONTHS*

• Camera/Accessories
• Carpeting/Floor Covering
• Draperies/Blinds/Window Treatments
• Furniture
• Hardware/Building/Paint/Lawn/Garden Items
• Mattress
• Stereo/Home Music System
• Television

STORES SHOPPED/PURCHASED PAST12 MONTHS*

• Audio/Video Items
• Carpeting/Floor Covering
• Furniture/Mattress
• Hardware/Building/Paint/Lawn/Garden Items
• Large Appliances

ITEMS OWNED AND ITEMS/SERVICES PLAN TO BUY *

• ATV (All-Terrain Vehicle)
• Blu-ray Disc Player
• Computer
• Digital Camera
• Digital Video Recorder (TiVo, etc.)
• DVD Player (Excluding Blu-ray)
• Energy Saving Appliance
• eReader (Kindle, Sony Reader, etc.)
• Furniture
• HD Radio
• High-Definition TV (HDTV)
• Home Security System
• Major Appliance
• Mattress
• Mobile Home/Manufactured Housing
• Motorcycle
• MP3 Player (iPod, Zune, etc.)
• Office in the Home
• Personal Watercraft
• Pest Control Service
• Pool, Hot Tub, Spa
• Powerboat
• Primary Home/Condo
• New Construction
• Existing Construction
• RV (Motor Home)
• Satellite Radio
• Satellite TV Subscription
• Second Home
• Smartphone (BlackBerry, Droid, iPhone, etc.)
• Solar Panels
• Tablet PC (iPad, Galaxy, Xoom, etc.)
• Video Game System
• VoIP (Vonage, Skype, MagicJack, etc.)
• Wireless/Cell Phone Service

* Household Measurements