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featured study

Shopping Insights on Today's Working Mom
This study examines the distinctive consumer patterns and marketing appeal of women who work full-time and have one or more children at home, and includes information on their shopping habits, media patterns, demographics and lifestyles. This complimentary report is based on a webinar on Working Moms. Both the study and webinar are available for download free of charge. Click here for the PDF file of the free study. Click here to view and listen to the recorded webinar.

View the full report including the free data and further analyses in this PDF file

Articles 1-6 of 23
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Shopping Insights on Today's Working Mom
- January 20, 2010

S.K.I.P. Teen Health Perceptions Study
- August 24, 2009

Scarborough/Arbitron Teen Mall Shopping Insights
- June 4, 2009

The Power of the Hispanic Consumer Online
- March 19, 2009

Audience Aggregation and Audience-Based Selling: A New Approach to Growing Audience and Advertising
- May 19, 2008

Understanding the Digital Savvy Consumer
- May 13, 2008

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