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Rematch on the Gridiron! Giants and Patriots Fans Divided by Teams and Interests
Scarborough Sports Marketing Study Provides Insights into the New York and Boston Local Markets
After the Giants upset the Patriots in Super Bowl XLII four years ago, fans have been waiting with excitement for the two teams in this newfound rivalry to faceoff once again. Scarborough Sports Marketing defines fans as American adults who say they watched, attended or listened to a Giants or Patriots game in the past 12 months and live in the New York or Boston markets. Giants fans account for 41% of adults 18+ living in the New York local market while Patriots fans account for 67% of their Boston local market.
“The Super Bowl is by far the country’s biggest sporting event and as such, their appeal to advertisers has become infamous,” said Bill Nielsen, Vice President of Sales for Scarborough Sports Marketing. “Despite a tough economy, Super Bowl advertising becomes a bigger spectacle and can demand a higher price point each year thanks to the audience it brings in. Advertisers get the benefit of a national event, while maintaining the ability to target and tailor their messages to the lifestyle differences across the local markets.”
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