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Mom Bloggers, defined as women who have at least one child in their household and have read or contributed to a blog in the past 30 days, make up fourteen percent of all American moms (defined as women with at least one child in the household). However, according to a new study from consumer market research firm Scarborough, their social and political influence reach far beyond the confines of the playground. Among other findings, the study shows that Mom Bloggers are much more politically involved and socially mindful than their non-blogging counterparts.Mom Bloggers, defined as women who have at least one child in their household and have read or contributed to a blog in the past 30 days, make up fourteen percent of all American moms (defined as women with at least one child in the household). However, according to a new study from consumer market research firm Scarborough, their social and political influence reach far beyond the confines of the playground. Among other findings, the study shows that Mom Bloggers are much more politically involved and socially mindful than their non-blogging counterparts.
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