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American automotive had buckled up for a bumpy ride during the nation-wide economic downturn, but even President Obama announced during his State of the Union Address that, “the American auto industry is back!” This infographic accompanies a complementary study from Scarborough on Domestic New Vehicle Owners and features insights into their local markets, media consumption and demographics. By understanding the current landscape of Domestic New Vehicle Owners, manufacturers, dealers, media companies and marketers can glean what will be important in the domestic new vehicle market this year.
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