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OMG: Getting Inside the Millennial Mind
New Scarborough infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of Millennials.
- November 29, 2012 View full details Download full free study OMG! Is Your Medium Reaching Millennials?
Scarborough provides an analysis of the 20 percent of American adults who are Millennials, defined as Americans age 18 to 29. This complimentary study highlights Millennials’ unique multi-screen approach to media, features opinions from real Millennials and closely examines Millennials’ interactions with social media.
- November 15, 2012 View full details Download full free study Ohio Early/Absentee Voters
A new infographic from consumer research firm Scarborough reveals insights into the Ohio Early/Absentee Voters. These insights are from the Scarborough/TargetSmart Joint Political Data Offering and highlight the constituents potentially impacted by the Obama campaign lawsuit. Click the link below to download the complete infographic.
- July 19, 2012 View full details Download full free study A Look into Atypical American Banking
Today, Scarborough issued a complimentary study on Atypical Banking. According to this new study, Superbanked and Unbanked Consumers together represent ten percent of American adults. Unbanked Consumers are defined as U.S. adults who live in a household that does not use a bank or credit union. Superbanked Consumers are defined as U.S. adults who live in a household that has multiple asset accounts at financial institutions, as well as some additional investments.
- May 17, 2012 View full details Download full free study Hitting a Home Run with the Digital Generation
Scarborough Sports Marketing Study Provides Insights into Young Major League Baseball Fans
- April 3, 2012 View full details Download full free study A Look at the American Auto Market
By understanding the current landscape of Domestic New Vehicle Owners, manufacturers, dealers, media companies and marketers can glean what will be important in the domestic new vehicle market this year.
- March 7, 2012 View full details Download full free study
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