Drug & Grocery
Market Research

Scarborough’s comprehensive drug and grocery market research provides insights and data into the drug store and grocery market industries. Our consumer insights include coupon trends, food products used and more. Below is a complete list of Scarborough’s drug and grocery market research measurements.

GROCERY STORES*

• Stores Shopped Past 7 Days
• Store Purchased Most Groceries Past 7 Days
• Any Online Grocery Store
• Amount Spent on Groceries
  Past 7 Days

COUPON USAGE*

• Frequency of Use for Grocery/Other Products/Services
• How Obtained
• Email
• Text Message
• In-Store Circular
• In-Store Coupon
• Internet Sites
• Magazine
• Mail
• Preferred Customer/Loyalty Card
• Product Package
• Sunday Newspaper
• Weekday Newspaper
• Other Source

FOOD PRODUCTS USED IN PAST 30 DAYS*

• Any Store Brand or Private Label Food
• Baby Food
• Candy
• Coffee
• Energy Bars/Nutrition Bars
• Frozen Dinners/Meals
• Frozen Pizza
• Ice Cream/Frozen Juice Bars/ Frozen Yogurt
• Nuts
• Packaged Meats
• Pretzels/Chips/Popcorn
• Ready-to-Eat Cereal
• Salsa
• Soup
• Tea
• Tortillas
• Yogurt

DRUG STORES

• Stores Bought Past 30 Days
• Prescription Purchases
• Other Drugs/Health or Beauty Items

CONVENIENCE STORES SHOPPED PAST 7 DAYS*

* Household Measurements

‡Working moms are defined as women who work 35+ hours per week and have at least one child in their household.

‡‡Age 18-29