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Categories Measured  
Banking & Financial
Beverage
Demographics
Computer & Internet
Drugs & Grocery
Healthcare & Pharma
Home Improvement
Household Shopping
Lifestyle
Media
Restaurant
Retail Shopping
Sports
Telecom
Transportation
Travel
Voting

  • personal
  • Age
  • Born in U.S.‡
  • Employment Status
  • – Full-Time/Part-Time Not Employed
  • – Plan to Go Back to School
  • – Plan to Seek a New Job
  • – Self-Employed
  • – Small Business Owner
  • – Work at Home (Most of the Time/Always)
  • Education Level
  • Gender
  • Hispanic Origin
  • Industry of Employment
  • Language Preferred‡
  • Marital Status
  • Occupation
  • Race
  • Reason Not in Labor Force
  • Spanish Dominant‡
  • household*
  • County of Residence
  • Home Ownership
  • Household Income
  • Household Size
  • Market Value of Home
  • Number Employed in Household
  • Number of Adults in Household
  • Presence of Children by Age
  • Presence of Teens
  • Primary Language in Household‡
  • Tenure in Current Residence
  • Type of Dwelling
  • Zip Code of Employment
  • Zip Code of Residence
* Household Measurements
‡ Among Hispanic Respondents Only
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