Digital & Internet Market Research Insights

Scarborough’s comprehensive technology and Internet market research provides insights and data into the digital and Internet industries. Our technology market research measurements include trends in home and personal computer use, top Internet sites visited, items purchased on the Internet and more. Below is a complete list of Scarborough’s digital and Internet market research measurements.

HOME/PERSONAL COMPUTER

• Devices Owned
• Desktop Computer
• Laptop or Notebook Computer
• Smartphone (BlackBerry, Droid, iPhone, etc.)
• Tablet PC (iPad, Galaxy, Xoom, etc.)
• Stores Shopped/Bought Hardware or Software Past 12 Months*

OWN/PLAN TO BUY*

• Computer
• eReader
• Internet Phone Service (VoIP)
• Tablet PC (iPad, Xoom, Galaxy, etc.)
• Smartphone (iPhone, Blackberry, Droid, etc.)

ACCESS INTERNET (work, home or elsewhere)

PLACES OF INTERNET ACCESS PAST 30 DAYS

• Home
• Work
• Other

TYPE OF INTERNET CONNECTION*

• Cable
• Dial-up
• DSL
• Fiber Optics (FiOS, U-Verse, etc.)
• Satellite
• Other Connection

TIME SPENT ON INTERNET AVERAGE WEEK

• Less Than 1 Hour
• 1-4 Hours
• 5-9 Hours
• 10-19 Hours
• 20+ Hours

INTERNET SERVICE PROVIDER (ISP) USED

INTERNET SITES VISITED PAST 30 DAYS

• Portals, Search, and Information Sites
• Amazon
• Angie’s List
• AOL
• Ask
• Bing
• Craigslist
• eBay
• Google Offers (in Select Markets)
• Google
• Groupon
• Hulu
• Kudzu
• LivingSocial
• MSN
• Wikipedia
• Yahoo!
• Yelp
• YouTube
• Sports Sites
• espn.com
• foxsports.com
• mlb.com
• mlssoccer.com
• nascar.com
• nba.com
• nfl.com
• nhl.com
• pgatour.com
• ufc.com
• wwe.com
• Local Team Sites (MLB, NBA, NFL, NHL)
• National Media Sites
• abcnews.com
• cbsnews.com
• cnn.com
• foxnews.com
• msnbc.com
• mtv.com
• pandora.com
• tvguide.com
• weather.com
• Social Networking
• Facebook
• LinkedIn
• Twitter
• Job Search
• CareerBuilder
• Monster
• Other Site

TIME SPENT ON SOCIAL NETWORKING SITES IN AN AVERAGE DAY

MEDIA WEBSITES VISITED

• Newspaper Websites
• Yesterday
• Past 7 Days
• Past 30 Days
• Radio Websites
• Most often
• Past 30 Days
• Television Websites
• Yesterday
• Past 7 Days
• Past 30 Days

COMPANY PURCHASE DECISION PARTICIPANT

• Computer Hardware/Software
• Information Technology (Network/Internet)

WAYS INTERNET USED PAST 30 DAYS

• Auction Site
• Automobile Information
• Banking
• Blogs (Read or Contributed)
• Cable TV Network Site
• Casino-Type Games
• Consumer Reviews
• Daily Deals
• Fantasy Sports
• Financial Information/Services
• Find a Business Address or Phone Number
• Instant Messaging
• Job/Employment Search
• Listen to a Local Radio Station Online
• Listen to Internet Radio (Live365, Pandora, etc.)
• Local News
• Local/Community Events
• Maps/GPS (Google Maps, MapQuest, etc.)
• Medical Services/Information
• Movie Listings
• Movies (Watch or Download)
• Music (Listen or Download – iTunes, Napster, etc.)
• National News
• Personal Ads/Dating
• Photo Processing/Sharing (Kodak Gallery, Shutterfly, etc.)
• Podcasts (Watch, Listen, or Download)
• Real Estate Listings
• Restaurant Information
• Search (Google, Yahoo!, etc.)
• Social Networking (Facebook, Twitter etc.)
• Sports Scores/Updates
• Take College Courses
• Traffic
• Travel Reservations
• TV Programs (Watch or Download)
• Video Clips
• Video Games (Play or Download)
• Weather
• Other Coupons
• Other Use

ITEMS SHOPPED FOR/PURCHASED ON INTERNET PAST 12 MONTHS

• Airline Tickets
• Other Travel Reservations (Hotels, Auto Rentals, etc.)
• Books
• CDs (Compact Discs)
• Clothing/Accessories
• Computer Hardware/Software
• Consumer Electronics
• Cultural Event Tickets
• Flowers
• Furniture/Home Furnishings
• Groceries/Candy/Other Food
• Home Accessories
• Health and Beauty Items
• Insurance
• Medicine/Prescriptions
• Mobile Device Apps
• Movie Tickets
• Music Files (iTunes, Napster, etc.)
• Office Supplies
• Pet Supplies
• Sports Logo Apparel
• Sporting Event Tickets
• Toys/Games
• Vehicle
• Wine
• Other Products/Service

AMOUNT SPENT ON INTERNET PURCHASES PAST 12 MONTHS

• Less Than $100
• $100 - $249
• $250 - $499
• $500 - $999
• $1,000 - $2,499
• $2,500 or More

* Household Measurements

‡ Moms are defined as women who have at least one child in their household.

See Also: Telecom & Mobile