President & CEO
“It is important to me for Scarborough to continue innovating; enhancing the breadth and depth of our services with new research methods and data integration as well as establishing a top-notch executive team to coordinate the many facets of Scarborough’s success. We’re focusing our investments in new services that deliver unique and actionable consumer insights to our clients that help them expand their businesses.”
Prior to joining Scarborough, Tom was president of Nielsen Online, a leading provider of online audience measurement, ad effectiveness, analytics and social media services. There, he was responsible for commercial, analytic and general management functions in the Americas. Earlier in his career, Tom held CEO positions at Claritas, IMS, PERQ/HCI and SRDS.
Tom holds a Bachelor of Business Administration degree in Marketing and a Master of Business Administration degree in Finance, both from the University of Notre Dame. He enjoys a good football game and traveling with his family. Tom divides his time between Illinois and New York.
EVP of Commercial Development
“Scarborough continues to be a leader in the local market research marketplace, developing new partnerships with best-in-class data providers, allowing us to meet the ever-changing needs of our diverse client base.”
Prior to joining Scarborough, Brian served as the Senior Vice President of Sales and Client Services at Nielsen Online where he was responsible for growing revenues to 100M+. Brian has extensive experience in the digital marketplace including online/mobile/social media measurement and has previously held executive level sales and marketing positions with LVL Communications and Dun & Bradstreet.
Brian holds a Bachelor of Science degree from Miami University. He is based primarily in Massachusetts, where he lives with his wife and three children and spends his spare time coaching youth sports. Brian divides his time between Boston and Scarborough’s headquarters in NYC.
VP of Marketing & Communications
“I’m thrilled to be able to have been able to spend my career growing a brand that is known for quality and creativity. My team has been focused on creating both visual content like our infographics as well as editorial content for our digital publication Dialog, all of which is inspired by our clients’ interest in finding new ways to think about their industry.”
Deirdre began with Scarborough as a marketing assistant supporting the promotional needs of the sales staff and executive leadership. Prior to joining Scarborough, Deirdre worked with the Drohan Management Group, a company specializing in association management.
Deirdre holds a Bachelor of Arts degree in Marketing and Communications from George Mason University. She resides in New York, with her husband and two daughters.
VP of Product Management
“Scarborough is always increasing its focus and investment in developing new ways to reflect and analyze the lifestyles, media habits and shopping behaviors of the American consumer. On the product development horizon, we are continuously expanding our measurements on traditional media, we are also growing our online and mobile measures to provide new insights on emerging media.”
Prior to joining Scarborough, Gerardo spent many years in product management, application development and data integration at The Nielsen Company. Gerardo also served as Senior Director of Marketing at the Standard Rate and Data Service.
Gerardo holds a Bachelor of Business Administration degree in Business Management from the University of Notre Dame and a Master of Arts degree in Management and Communications from Northwestern University. Gerardo splits his time between New York and Illinois where he lives with his wife and three children.
EVP of Research & Analytics
“Scarborough’s expanding interest in data integration with new partners like our GfK MRI Attitudinal Insights has helped our clients find new and exciting uses for Scarborough data. It is so rewarding for me to be able to play a role in helping our clients discover and rediscover the different ways our data can be analyzed and cross-referenced.”
A consultant with Scarborough for 15 years prior to accepting his full time position, the majority of Dan's career has been spent as an independent statistical consultant for clients such as Arbitron, Simmons, Millward Brown and IBOPE. During Dan's tenure as a Scarborough consultant, he was essential to many research accomplishments, including the MRC accreditation of the company's local and multi-market syndicated studies.
Dan holds a Master of Business Administration degree from New York University and a Master of Philosophy degree from Columbia University. He is a frequent presenter at industry forums and a published author.
SVP of Operations
“It is truly exciting to be part of a dynamic company like Scarborough. Being at the forefront of developing solutions to help our clients not just survive, but thrive, in the rapidly-changing business environment of today is extraordinarily gratifying.”
Mark has led many innovative core initiatives, such as updating Scarborough for the digital world through the establishment of web-based data analysis and data collection software. He oversees an ongoing production process improvement program that has supported the company's growth from 30 markets delivering once per year to over 100 markets releasing twice annually along with the many enhanced analytical products offered.
Mark holds a Bachelor of Arts degree in Political Science from the University of South Carolina - Aiken as well as a graduate certificate from the Dale Carnegie Course. A resident of South Florida, Mark has an unbroken record of attendance at University of Miami Hurricanes home football games going back to 1996.
VP & CFO
“I’m so pleased to have played a role in Scarborough’s many years of success. By investing in improving our products and services, even through difficult economic times, our commitment to excellence is what keeps us so highly valued by our diverse client base.”
David joined The Nielsen Company (one of Scarborough's parent companies) as a Senior Financial Analyst. Since that time, David has held roles with increasing responsibility at both Nielsen and Scarborough, culminating in 2006 with his appointment as Scarborough's Chief Financial Officer.
David holds a Bachelor of Science degree in Economics from the State University of New York at Albany, as well as a Master of Business Administration degree in Finance from Baruch College. An avid sports fan, David is the Board President of his local Youth Baseball league in the New York suburb where he resides with his wife and two sons.
SVP of Human Resources
“To me, Scarborough’s incomparable employees are what make our company a leader in the field of consumer market research. From the data collection process, to our client trainings to the content we create, Scarborough personnel are passionate about the success and growth of our clients.”
Before joining Scarborough, Debbie held a number of HR leadership roles with increasing responsibility for several of The Nielsen Company's U.S.-based businesses.
Debbie graduated Summa Cum Laude from the New York Institute of Technology with a Bachelor of Business Administration degree. She also earned a Senior Professional in Human Resources certificate from the Society of Human Resource Management (SHRM) and is a member of HR People & Strategy. Debbie and her husband are the parents of three children and have seven grandchildren. They live in Pennsylvania with their youngest son.