Scarborough™ is your premier market research company and source for consumer shopping insights. We measure the lifestyle and shopping patterns, media behaviors and demographics of American consumers. From retail to home improvement stores to cell phone to travel, Scarborough measurements detail the dynamic lives of American adults.
A Media Rating Council (MRC) local and regionally accredited service, media and marketers use Scarborough data to buy and sell media, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand the marketplace and monitor competitors. Marketers, media executives, and local media salespeople, members of the press, advertising agencies and industry analysts find that Scarborough’s market research services and data are a necessary tool to keep their finger on the pulse of the American consumer.
MARKET RESEARCH SERVICES – WHAT WE DO
Scarborough’s services include 77 local market studies and a national database. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns.
Scarborough™ is considered a leading authority on local market information. For a taste of Scarborough’s local data, visit www.weknowthelocals.com.
Scarborough also offers specialized services including Ciudad Hispana de Scarborough, a suite of Hispanic marketing research services, and Custom Research Solutions.
The company was founded in 1975. It was developed as a newspaper measurement tool and continues to be the media currency in that industry. In the early 1990’s Scarborough expanded to include broader media and lifestyle research. Today, the consumer insights company serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies.
Scarborough is a joint partnership with The Nielsen Company and Arbitron, Inc.