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Scarborough Mid-Tier Local Market Studies
The Scarborough Mid-Tier Local Market custom studies measure the retail patterns, lifestyles, demographics and multi-media use of adults age 18+. These insights are valuable to media companies, advertising agencies and marketers in the planning, buying and selling of media, prospecting for new business, as well as in developing marketing strategies.
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SCARBOROUGH STAT SHOP
For information on Scarborough Report Pricing, visit our Stat Shop.
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GO TO THE NExT LEVEL WITH PRIME NExT!
Scarborough's data analysis software, PRIME NExT helps you make the most of your data investment.
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WELCOME
Scarborough Research measures the lifestyles, shopping patterns, media behaviors, and demographics of American consumers locally, regionally, and nationally. Scarborough consumer insights are used by marketers and media professionals to develop successful programs that maximize return on marketing and sales investments. The local and regional services are accredited by Media Rating Council (MRC). Click here to learn how Scarborough information can help you... Scarborough Research has MRC Accreditation Scarborough Research
WHAT'S HOT
President Obama's stimulus package calls for a deep expansion of broadband across the U.S. Interested in examining broadband usage in a specific county or geography? Scarborough Stat Shop can help you! Email us at statshop@scarborough.com.Click here for more
PRESS

Detroit, Providence and Las Vegas Are the Top Markets for Online Job Seekers
- New York, February 2, 2010

Mixed Martial Arts (MMA) Attracts Young Adults with Purchasing Power
- New York, November 23, 2009

Scarborough Writes a Refreshing Headline for the Newspaper Industry: Three-Quarters of Adults are Reading Newspapers, in Print or Online
- New York, November 17, 2009

FREE STUDIES
Shopping Insights on Today's Working Mom
This study examines the distinctive consumer patterns and marketing appeal of women who work full-time and have one or more children at home, and includes information on their shopping habits, media patterns, demographics and lifestyles. This complimentary report is based on a webinar on Working Moms. Both the study and webinar are available for download free of charge. Click here for the PDF file of the free study. Click here to view and listen to the recorded webinar.
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CLIENT SUCCESSES
To learn more about how our clients integrate Scarborough into their marketing and sales strategies and create successful programs, view our case studies, or hear from them in their own words.Click here for more