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LOCAL MARKET CONSUMER INSIGHTS
Localism is hot right now, but we’ve been doing it for years. We’re local market insight experts, bringing your consumers to life like no other company. With eyes and ears on the ground in your neighborhood, we measure, reflect and analyze the trends and behaviors of your consumers.
Scarborough shines a powerful light on the American consumer to help you paint a clearer picture of your audience on a national scale. By measuring all facets of American life, we give our clients a richer understanding of how to target adults across the country.
Our local and national insights span retail shopping patterns, cross-platform media use, lifestyle insights and detailed demographics. We provide customized solutions that help you make smarter decisions in the planning, buying and selling of advertising and in your overall marketing strategy.